Time Magazine has a new owner: Salesforce CEO
and founder Marc
The billionaire — whose net worth stands around $6.6
billion, according to Forbes— acquired the
magazine for $190 million.
According to Benioff himself, the purchase came about thanks
to his particular mindset.
"I live with a beginner's mind," Benioff told the New
York Times in an interview via text.
Business Insider's Shana Lebowitz previously reported that
the "beginner's mind" concept flows from Zen Buddhism.
Someone with a "beginner's mind" constantly sees the world
with fresh eyes.
In his text conversation with the New York Times, Benioff
reportedly cited wisdom from 20th-century Zen master Shunryu
Suzuki: "In the beginner's mind there are many
possibilities, in the expert's mind there are few."
Back in 2016, Benioff described his thought process to The
Wall Street Journal: "I kind of try to let go of all the
things that have ever happened so far in our industry, which
is a lot of stuff, and just go, OK, what's going to happen
It's a mindset that Benioff — a former Apple intern—
reportedly picked up from Steve Jobs. In an appearance at a
2013 TechCrunch conference, he praised his former boss as a
man" who was "mindful and conscious of everything he
Jobs himself was a major advocate for cultivating a
"beginner's mind," according to the Wall
Nowadays, Benioff is far from a novice in the world of tech
— but he apparently still relies on his "beginner's mind" to
make big decisions.
"My power was that I didn't really want to do anything but I
was open to all possibilities," Benioff told the New York
thanks Peter Ford for this tip